During my tenure at Tyemill, we tried several times to update our public facing site. While the original design was functional, it intentionally lacked information and was generally wordy and vague. At the time, this was viewed as an asset - the types of work Tyemill did was for a select set of partners, so having a site that flew under the radar was ok.
The original Site
The final push for change came when the company went through a major transition - we opened a new larger office and looked to expand our team. I lead the team as well as art direction and creation of all art assets. We organized the redesign around a set of key goals: